D12 FOREVER OFFICIAL MUSIC AND Merch
BIO
A different kind of flame ignited in Detroit, MI when D12 was formed.
Kindled in underground clubs by all-night battle raps, elite cyphers, and shocking “did-he-really-just-say-that?” quips, D12 quietly lit a match that fully caught fire and set hip-hop ablaze with 2001’s classic full-length debut, Devil’s Night. The latter crashed the Billboard 200 at #1, went double-platinum, and yielded hits like “Purple Pills,” “Ain’t Nuttin’ But Music,” and “Fight Music.”
Engulfing the game in their grip, the flames spread three years later with the arrival of D12 World in 2004. It saw the collective return to #1 on the Billboard 200, reach double platinum status for the second consecutive time, and land their biggest smash to date with the Gold-certified Billboard Hot 100 Top 10 “My Band.”
Along the way, they appeared on tracks with everyone from Gorillaz and 50 Cent to Tech N9ne and Funkmaster Flex.
Everything changed when original founder and visionary Proof left this earth far too young in 2006. Keeping the spirit alive, the group released a handful of mixtapes over the ensuing years and continued touring, working to rebuild the brand and honor their legacy after their loss.
In 2026, D12 makes its long-awaited return.
In 2026, the reawakening of D12 is upon us.
Honoring all of the members who helped shape what this is, the collective’s long-awaited third full-length album, D12 Forever, is as dark, dynamic, dangerous, and definitive as their most influential fare. Driven by the core of Kuniva and Swifty McVay, D12 burn as brightly as ever.
“I’ve been a part of D12 since I realized I wanted to rap,” says Kuniva. “Still doing this right now is a blessing. This group has been a part of my life and my family forever. D12 isn’t about one person; it’s about sacrifice. It’s blood, sweat, tears, pain, and loyalty, but the legacy is worth it to me. When we’re not here anymore, we’ll have D12 forever.”
“D12 forever…What it means to me is triumph,” adds Swifty McVay. “The word ‘Triumph’ stands out because there are a lot of people who doubted us and didn’t think we were gonna be able to come back to do what we’re doing now. So, it holds weight in terms of the word ‘Triumph.’ That’s the only word that stands out. We were triumphant to do what many thought we weren’t able to do, and now we’re doing it.”
This chapter took a little coaxing from a legend, though. In 2023, Snoop Dogg invited D12 to hit the road with him on a sold-out arena tour across Australia. The shows went off, and the audience clamored for more from Kuniva and Swifty.
So, the O.G. sat the boys down in his dressing room and dispensed some words of wisdom.
“Snoop told us, ‘You’ve got to keep this brand going. The fans are saying, ‘We want D12 music’. If they’re screaming for y’all, give them D12. Whether it’s two of you or not, give the fans what they want. Don’t stop’,” recalls Kuniva. “That sparked a fire. He made us start believing we could really do this. There were so many times we had started recording only to stop. We went through a huge loss, and we needed to hear what Snoop said.”
At the top of 2025, Kuniva and Swifty really hit their stride in the studio. They locked into a flow, recording at an inspired pace. You could say the spirit of an old friend kept them company. Proof’s presence can be felt on the album (you’ll know it’s when you hear him).
“Keeping the legacy of D12 alive was all Proof ever wanted,” Kuniva goes on. “When we would talk about solo projects, he’d remind us, ‘Make sure you save time for D12. That’s the nucleus’. Back in the day, he wanted to make a ‘Detroit Wu-Tang’. It turned into something none of us could ever imagine. We put in too much work for us to let it go. No matter what, we’re going to keep the name alive, and we’re grateful to have the support of Marshall and Paul every step of the way. We’ve put in too much work to ever let it go. No matter what, we’re going to keep the name alive not just for us, but to make sure Proof’s family continues to benefit from his legacy. We want to see it grow into something he would’ve truly been proud of.”
They’re doing it justice with songs like the first single “Tear It Down” [feat. Xzibit & B-Real]. A distorted guitar riff beefs up the groove with a crunchy stomp as Kuniva makes a declaration, “The name’s D12. Who the fuck are you? We built this city.” Boosted by throwback turntable scratching and a wailing solo, it climaxes with a chantable chorus, “D12 is the clique, and we tear it down!” Taking no prisoners, Xzibit and B Real pull up with their own sonic fireworks.
“As soon as I heard the beat, I immediately started writing,” Kuniva reveals. “It had an old school Run-D.M.C. vibe, but it was still grimy. It felt like ‘Fight Music’ 2026. It says, ‘We’re back. We want to kick down doors’. I thought of the tour with Snoop. We were killing it every night on those shows. It’s the anthem.”
Swifty McVay states, “When I first heard ‘Tear It Down,’ it just made me remember how fun it was to tear down stages back in the days. And it inspired me to want to get back on stage to continue doing what I’m doing. Especially with the crowd participation vibe in the song, it just brought back that energy.”
“My Salsa” picks up where “My Band” infamously left off. Between samples of a violin, shots fired, and a cash register, the tune culminates on an infectious refrain, “Grab your partner and start the salsa then spin ‘em around ‘cause we back in town.” A spicy flamenco guitar lick caps it off for good measure.
“Ever since ‘My Band’, fans have asked, ‘When are you going to make ‘My Salsa’?’,” laughs Kuniva. “I knew it wouldn’t be right for us to come out with an album and not put ‘My Salsa’ on it.”
Then, there’s “Nightmare Walking.” It unites three decades of hip-hop by bringing together the eighties represented by Ice-T, the nineties with Xzibit, and the two-thousands thanks to D12. Laced with ominous strings and funeral bells, hilarious rhymes offset the tension, raising eyebrows like only they can with bars like, “Shooting sloppy as a toddler with a carbine.”
“We were looking to do a gritty track,” he continues. “The production sounded like D12. Xzibit knocked his verse out of the park. I was blown away when we got Ice-T. It showed people wanted to be a part of this album.”
On the other end of the spectrum, soft keys echo through “Better Dayz.” Featuring Melanie Rutherford on the emotionally charged chorus, it fearlessly confronts online bullying with a tender vulnerability, building towards a reminder, “Don’t go robbing your life, ‘cause better dayz are coming.”
“It’s definitely relevant,” he states. “If you’re suffering from bullying online or otherwise, it lets you know better days are coming. Don’t feel like you have nowhere to turn to. You can get help. We’ve all been there.”
George Clinton blesses “Dirty Nation” with a timeless guest spot, teleporting the D to planet P-Funk on the back of a thumping bass bounce.
Swifty McVay goes on, “When I think of ‘Dirty Nation’, it was a time where our fans and supporters supported us, and they stuck by our side for so long when people thought we weren’t gonna be able to do what we’re doing right now. So, paying homage to those supporters was inevitable, and that’s what comes to mind when I think about ‘Dirty Nation’, giving thanks.”
“Our fans have been so supportive,” Kuniva notes. “They’ve always been there for us. We had to include them. They are ‘Dirty Nation’. Shout out to George for being on there with us. It’s unbelievable.”
Ultimately, D12 aren’t going anywhere.
“D12 is here to stay,” he leaves off. “We’re going to keep making music for our fans and showing up for them. D12 means longevity and sticking to what we’re doing without giving a fuck what anybody tell us. It’s been that way since day one. We always went against the grain. We’re carrying on the name and the legacy and representing for Proof. We’re proving we can still do what the fuck we want to do, when we want to do it, and how we want to do it. We’re going to keep pushing the line.”